Television Segmentation: How the American Model was Exported to Brazil

by Luiz Guilherme Duarte

What was the single most important marketing trend in the television business in the last decade of the 20 Century? Most of the dozens of professionals interviewed for this book seem to agree that... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1500213977
• ISBN13: 9781500213978
• Release Date: June 2014
• Publisher: Createspace Independent Publishing Platform
• Length: 220 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"