Television and Radio Announcing

By Stuart Hyde

Book Overview

This text provides students with a foundation in the performance aspects of announcing with a practical, career-oriented approach to the study of all types of broadcasting--sports, news, interviews, and commercials. The blend of theory and practice, as well as coverage of traditional and contemporary issues in announcing, serve as a valuable reference tool for new and experienced announcers, helping them become more effective and responsible communicators. To present a full picture of the field, the text is divided into two sections. The first outlines content such as interpretation of copy, ad-lib announcing, voice analysis and improvement, interviewing techniques, and pronunciation and articulation, combined with exercises for speech improvement. The second section keeps pace with innovations in the industry, including production practices, methods of distribution, and current styles in the news, narration, music, and sports.A Comprehensive Skills Survey highlights the most important assets students need in the field. Checklists at the end of each chapter review the practical broadcasting skills discussed and exercises allow students to practicing applying what they learn. Students can increase their understanding by using the available support, including a companion CD-ROM and web site that feature audio files to provide examples of concepts, with exercises to help students improve voice and articulation.New An appendix on the technical aspects of radio announcing focuses on audio equipment and its proper usage.New Updated coverage of Internet other new technology related to broadcasting and announcing, and expanded information on digital equipment.New More highlights ofcareer-oriented issues, particularly television broadcasting.New Spotlight boxes at the end of every chapter focus on current personalities and issues in the field that correspond to topics just covered.

• Format: Hardcover
• Language: English
• ISBN: 061826017X
• ISBN13: 9780618260171
• Release Date: January 2003
• Publisher: Houghton Mifflin
• Length: 509 Pages
• Weight: 2.25 lbs.

Customer Reviews

VERY USEFUL!

I think it is very useful for me to learn announcing.

Wonderful Textbook

One of the things that stood out for me in this book is that Stuart Hyde continues to remind students of broadcasting of the ethical responsibilities they possess. This book presents a holistic picture of the industry. It is up to date on the latest technological innovations, while retaining pertinent advice that is valid for any time or place. Being a practical book, it contains a wide variety of vocal exercises in various contexts. The sidebars featuring working professionals extends the scope of the discussion. Professor Hyde is straightforward in telling students they should be prepared to pay their dues by working their way up from the bottom of the profession. The first two chapters discuss announcing in general terms. Chapters 3-5 address voice development and improvement. In chapter 6 video performance is covered. Other sections of the book deal with commercial and PSA announcing, interviewing, news, music annoucning, and sports. The concluding chapter is particularly helpful to students in that it tells them how to prepare a resume and market themselves for their initial job in broadcasting. This is a great textbook for students interested in entering a very competitive field. It gives them the facts and helps them prepare themselves in a realistic manner for what they will face.