Telephone Survey Methods: Sampling, Selection, and Supervision

by Paul J. Lavrakas

Book Overview

What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and...

• Format: Paperback
• Language: English
• ISBN: 0803953070
• ISBN13: 9780803953079
• Release Date: August 1993
• Publisher: Sage Publications, Inc
• Length: 192 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"

Customer Reviews

A bit dated, but a still useful examination of telephone survey methods

A very solid introduction to telephone survey methods. Want to know about the Birthday method of selecting someone from the household to interview? See pages 97-98. This is much slicker than older methods (such as Kish's, which I once used on a phone survey)--and meets standards of probability very nicely. And it is much easier to use than older techniques. What else is in this slender volume (text is about 136 pages)? How to develop a probability sample to survey people; selecting actual respondents (e.g., the birthday method); supervision and training of interviewers. A nice work on an important subject for those considering telephone surveys.