Telefónica O2 Germany's "My Handy Model" - The way out of the Acquisition Pitfall?

by Manfred Damsch

Master's Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Munich, language: English, abstract: From the beginning of the German Digital Mobile Telecommunication Market in the early 1990s until today, competition between the 2 to 4 main Mobile Network Operators (MNO) was and is driven by gaining customers without any limitation of acquisition costs per...

• Format: Paperback
• Language: English
• ISBN: 3640950151
• ISBN13: 9783640950157
• Release Date: July 2011
• Publisher: Grin Verlag
• Length: 88 Pages
• Weight: 0.28 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"