Electronic Media: An Introduction

by Lynne Schafer Gross and Lynne S. Gross

Book Overview

Provides a straightforward account of the radio and television industries and their history, structure, programming practices, equipment, distribution networks, business practices and the laws and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0073526169
• ISBN13: 9780073526164
• Release Date: September 2012
• Publisher: McGraw-Hill Education
• Length: 443 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.7" x 7.3" x 9.0"