Hunter or Hunted?: Technology, Innovation and Competitive Strategy

by Dave Rochlin

For business executives, complexity and uncertainty often characterizes the competitive landscape and strategic choices surrounding technology and innovation. In this fascinating and enjoyable new... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324261284
• Release Date: August 2005
• Publisher: Cengage Learning
• Length: 300 Pages
• Weight: 1.46 lbs.
• Dimensions: 9.0" x 1.0" x 6.0"

Customer Reviews

Keep This One Handy

This book made my list of "books to keep around." The book is about making smart strategic business decisions when faced with technology choices, and gives you background on the key variables to consider. These include where standards are going, how industries evolve, likely responses by competitors, how consumers behave, and whether you create or lose leverage by innovating. Since this book is written for MBA students, it deals with some fairly complex material in a compact way. The good news though is that Rochlin uses very easy to understand language, clear examples, and some interesting interviews to make this very readable.

Surprisingly interesting and useful

I read and was impressed with "Platform Strategy" by Gawer and Cusumano, and found both represented well in this book (as were many other better known thought leaders.) The book uses numerous viewpoints to demonstrate and support the author's ideas on how to compete in technology markets, with some heavy doses of reality for those who have a romantic notion of life in high tech. The evolution of competition over the lifecycle of a technology struck a chord, and the variety of examples - including discussions of nuclear power, hybrid cars, and blackberrys made for a compelling read. I also liked the interviews with venture capitalist Randy Komisar and Tivo inventor Jim Barton. It gets slightly too academic at points, but overall is one of the more useful strategy books I have read in a while.