Technology Entrepreneurship: Taking Innovation to the Marketplace

by Thomas N. Duening, Robert D. Hisrich, Michael A. Lechter, et al.

The focus of this book is on technology ventures -- how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring...

• Format: Paperback
• Language: English
• ISBN: 012420175X
• ISBN13: 9780124201750
• Release Date: September 2014
• Publisher: Academic Press
• Length: 394 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.7" x 7.4" x 9.1"