Technology Adoption in the Caribbean Tourism Industry: Analyzing Service Delivery in the Digital Age

by Andrew Spencer

Book Overview

This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors...

• Format: Hardcover
• Language: English
• ISBN: 3030615839
• ISBN13: 9783030615833
• Release Date: November 2020
• Publisher: Palgrave MacMillan
• Length: 236 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"