Bob Boog's Techno-Selling: Cutting-Edge Tips, Tricks & Tools, Plus Humorous Blunders To Avoid For Anyone Involved In Any Kind Of Sales is a superbly presented, reader-friendly guide for sellers of all experience levels who want to start using the resources of the World Wide Web and the Internet to quickly and easily market products and/or services to buyers across the nation and around the world. From creating an online office to anecdotes of cyberspace-do's and cyberspace-don'ts, Techno Selling is an excellent and highly recommended introduction to the manifold rewards and pitfalls related to making the Internet work for you!
Incredible book - As entertaining as it was informative
Published by Thriftbooks.com User , 24 years ago
"Wow" is all I could say after I read this book. With the Internet and email so commonplace, it made me realize we can either get on board or get left behind. This book shows and tells in simple terms how to put this technology to use to put more money into our pockets. From "Steps to Making a Simple Photo Brochure" to how to build a website and much, much more...this book has it. The author, Bob Boog, has been in sales since 1978 and from reading this book it is obvious that he knows his stuff. He teaches hard cold experience: what's worked and what hasn't and not just theory. This book is really a must-read for sales people and business people who want to use technology to increase their revenue. I read Bob's first book, "Selling Homes 1-2-3" and was so informed and entertained that I had to get this book, too. I'm an avid reader...and this book is up toward the top of the list.
Incredible book - As fun to read as it is informative
Published by Thriftbooks.com User , 24 years ago
"Wow" is all I could say after I read this book. With the Internet and email so commonplace, it made me realize we can either get on board or get left behind. This book shows and tells in simple terms how to put this technology to use to put more money into our pockets. From "Steps to Making a Simple Photo Brochure" to how to build a website and much, much more...this book has it. The author, Bob Boog, has been in sales since 1978 and from reading this book it is obvious that he knows his stuff. He teaches hard cold experience: what's worked and what hasn't and not just theory. This book is really a must-read for sales people and business people who want to use technology to increase their revenue. I read Bob's previous book, "Selling Homes 1-2-3" and was so informed and entertained that I had to get this book, too. I'm an avid reader...and this book is up toward the top of the list.
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