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Paperback Technical Marketing Communication: A Guide to Writing, Design, and Delivery Book

ISBN: 1631572660

ISBN13: 9781631572661

Technical Marketing Communication: A Guide to Writing, Design, and Delivery

Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in com mon. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The benefit of the benefit to tell a marketing story; 3 As every headline must achieve; 5 call-to-action options; Focal and...

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Format: Paperback

Condition: New

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