Entrepreneurship

by Alex McMillan

Book Overview

Learn to be your own boss and be a success at it Teach Yourself Entrepreneurship promises to help you develop your entrepreneurial skills and succeed in business. Complete with firsthand accounts from... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0340930136
• ISBN13: 9780340930137
• Release Date: January 2006
• Publisher: Teach Yourself
• Length: 266 Pages
• Weight: 0.55 lbs.

Customer Reviews

If you want to start your own company, then this book is required reading to help you do it.

Good book. I really liked it a lot. I found it to be a motivational and ra ra book for people who want to become entrepreneurs or people who are having second thoughts about having already become an entrepreneur. I didn't find it to be too informative about how to do market research, write a business plan, or how to tweek your marketing plan. This book was about "entrepreneurship." According to the author that involves being creative and innovative with foresight and discovery while identifying commercial opportunities around him or her and exploits those opportunities in order to make money successfully. (McMillan, page 4) Included were the following 17 chapters: 1. What if your entrepreneurial dream happened? 2. What type of entrepreneur are you? 3. Entry routes 4. Seeing opportunities 5. Maintaining passion, persistence and personal power 6. The power of negative thinking 7. Going to plan 8. Turning knowledge into entrepreneurial advantage 9. Better skills than your competitor 10. Streetwise sales and marketing 11. Success mentor 12. The Time Bank 13. The happy entrepreneur 14. Going for it! 15. Letting the genie out of the lamp 16. Escaping the rat race 17. Exit routes, selling your business I am the product of two parents who both earned a living as wage-earning employees. They stressed the importance of getting good grades in school so I could get a good job when I graduated. Although I went the school route (20 years of it), I have never bought into the be-a-dutiful-employee idea of work. I have always taken jobs to learn a new skill that I can apply to an entrepreneurial venture in the future. At times having that concept of work can be difficult. And I say this now because this book is written with people with my mindset in mind. It is written to encourage people like me that there's nothing wrong with wanting to start your own business or businesses and report only to yourself. This book is about all the things one must do the break free from the employee mindset and become the founder, leader, boss of their own company. It's about knowing what you want to do, planning to do it, taking action on the plan you create, and being successful. 5 stars!