Teach Yourself Copywriting (Teach Yourself)

by Jonathan Gabay

Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 034078170X
• ISBN13: 9780340781708
• Release Date: July 2000
• Publisher: Teach Yourself Books
• Length: 335 Pages
• Weight: 0.80 lbs.

Customer Reviews

Learn Copywriting Secrets -> the easy & fast way

You may have heard that learning copywriting secrets take time. It takes practice also to sharpen your skills. Whoelse want to accelerate your copywriting skills at warp speed? - I Do. I should say, that Jonathan Gabay book, not only shortcut your learning curve, but also enhance your tactics and strategy when your write your copy. Go for it. Thanks Jonathan.

The Facts

If it is the facts that you are after than this is the book.

Entertaining and informative...

Personally, I prefer Bly's approach to learning the discipline, but I would also recommend this book. It's very entertaining, very informative, and it teaches sound copywriting principles.

Extremely Refreshing and Full of Great Information

This is by far the best book I have ever read on copywriting! It is extensively detailed with so much meat that you are constantly referring back to it. It's not a book on starting a copywriting business, it's a book about learning to improve your skills as a writer so that you can write great sales letter, marketing materials, and advertisements. It's a must read for any home business!

The best book on copywriting and marketing ever

This book is a must if you want to learn the inside secrets about copywriting and effective advertising.marketing. It tells you everything you need to know and gives you tips on things that you never thought possible. It is ideal for business students and also for students who want to learn about how english is applied to marketing and commerce. It is full of interesting lessons and would be ideal for any person already working in advertising or looking to get into the busines