Targeting Uplift: An Introduction to Net Scores

by Michel

Book Overview

This book explores all relevant aspects of net scoring, also known as uplift modeling: a data mining approach used to analyze and predict the effects of a given treatment on a desired target variable for an individual observation. After discussing modern net score modeling methods, data preparation, and the assessment of uplift models, the book investigates software implementations and real-world scenarios. Focusing on the application of...

• Format: Hardcover
• Language: English
• ISBN: 3030226247
• ISBN13: 9783030226244
• Release Date: September 2019
• Publisher: Springer
• Length: 352 Pages
• Weight: 1.57 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"