Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers

by Mike Smith

Book Overview

Nowadays, we fast-forward through commercials and we only pick up magazines at the doctor's office (and even then only if our phone's battery power is low ). But the one place of advertising we cannot... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814434991
• ISBN13: 9780814434994
• Release Date: November 2014
• Publisher: Amacom
• Length: 224 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 5.7" x 9.8"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher