Tap: Unlocking the Mobile Economy

by Anindya Ghose

Book Overview

How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit...

• Format: Hardcover
• Language: English
• ISBN: 0262036274
• ISBN13: 9780262036276
• Release Date: April 2017
• Publisher: MIT Press
• Length: 240 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher