Tangled Goods: The Practical Life of Pro Bono Advertising

by Iddo Tavory

Book Overview

A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising.

The advertising industry may seem like one of the most craven manifestations of capitalism, turning consumption into a virtue. In Tangled Goods, authors Iddo Tavory, Sonia Prelat, and Shelly Ronen consider an important dimension of the advertising industry that appears to depart...

• Format: Paperback
• Language: English
• ISBN: 0226820181
• ISBN13: 9780226820187
• Release Date: June 2022
• Publisher: University of Chicago Press
• Length: 208 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"