Tangible Strategies for Intangible Assets: How to Manage and Measure Your Company's Brand, Patents, Intellectural Property, and Other Sources of Value

by John Berry

Intangible assets, such as brands, patents, and intellectual capital are the measures of corporate wealth. This book explains the various techniques in measuring and managing intangibles. It explains... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0071412867
• ISBN13: 9780071412865
• Release Date: November 2004
• Publisher: McGraw-Hill Companies
• Length: 325 Pages
• Weight: 1.33 lbs.
• Dimensions: 1.0" x 6.3" x 9.2"