Taming the Search-And-Switch Customer: Earning Customer Loyalty in a Compulsion-To-Compare World

by Jill Griffin

Praise for Taming the Search-and-Switch Customer

"What an excellent wake-up call Your company's most valuable asset--your loyal customers--have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying the risks to customer loyalty in an environment of immediate and abundant information, and defines a path to earn loyalty through delivery of enhanced value in the eyes of your customers. A truly...

• Format: Hardcover
• Language: English
• ISBN: 0470345047
• ISBN13: 9780470345047
• Release Date: March 2009
• Publisher: Jossey-Bass
• Length: 274 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.1" x 6.1" x 9.1"