Taking a Bite Out of Crime: The Impact of the National Citizens′ Crime Prevention Media Campaign

by Paul J. Lavrakas, Dennis P. Rosenbaum, Garrett J. O'Keefe

Book Overview

This accessibly written book presents a case study of a major United States initiative aimed at increasing public awareness of how citizens can protect themselves and others from crime. It examines the development and content of the 14-year long campaign and evaluates its impact on the public. The state-of-the-art data presented from this extensive survey on the public′s perceptions, attitudes and behaviours with respect to crime leads to the...

• Format: Hardcover
• Language: English
• ISBN: 0803959885
• ISBN13: 9780803959880
• Release Date: August 1996
• Publisher: Sage Publications, Inc
• Length: 168 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.1" x 9.0"