Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

by Shel Holtz and John C. Havens

Book Overview

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470293705
• ISBN13: 9780470293706
• Release Date: November 2008
• Publisher: Jossey-Bass
• Length: 297 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"