Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

by Shel Holtz and John C. Havens

Book Overview

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives...

• Format: Hardcover
• Language: English
• ISBN: 0470293705
• ISBN13: 9780470293706
• Release Date: November 2008
• Publisher: Jossey-Bass
• Length: 297 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"