Systematic Consumer-Driven Innovation in Mature Food Categories

by Alex Gofman

The book, targeted to academia and practitioners, introduces a systematic product development methodology, Rule Developing Experimentation (RDE), which is particularly effective for innovation and NPD... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838387686
• ISBN13: 9783838387680
• Release Date: July 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 228 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"