Systematic Approach to Advertising Creativity

by Stephen Baker

Book Overview

Systematic Approach to Advertising Creativity This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070033528
• ISBN13: 9780070033528
• Release Date: January 1979
• Publisher: McGraw-Hill Companies
• Length: 280 Pages
• Weight: 0.70 lbs.

Customer Reviews

A classic advertiser's manual

My father's book may be a bit dated in this digital age now, but it's still a classic look into the mind and practice of the advertiser. Baker was probably the first to suggest that creativity can be learned like any skill and that creative thoughts do not just mysteriously come in your sleep (nor are they particularly good if they do), or that some people are "just gifted that way." His theories have ramifications beyond the advertising world into the lives of anyone in the creative arts and beyond. This award-winning author shows you step-by-step how to create winning campaigns for any market. A classic.