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Paperback SWOT Analysis. Idea, Methodology And A Practical Approach. Book

ISBN: 3640303032

ISBN13: 9783640303038

SWOT Analysis. Idea, Methodology And A Practical Approach.

Research Paper (undergraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Berlin, course: Marketing, language: English, abstract: Due to strong competition and a continuous market change, most companies engage in strategic planning today to become or stay competitive in the long run. Strategy is all-embracing. Strategy has to capture internal and external...

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