Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered...
#1 NEW YORK TIMES BESTSELLER - ONE MILLION COPIES SOLD The ultimate guide to making changes and following through, from the authors of Made to Stick and Decisive--hailed as "witty and instructive" (The Wall Street Journal), "packed with examples...
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Change is hard. It doesn't have to be.
Por qu es tan dif cil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas? El obst culo principal es un conflicto intr nsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional...
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists...