Switch: How to Change Things When Change Is Hard

by Dan Heath and Chip Heath

Book Overview

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0307357279
• ISBN13: 9780307357274
• Release Date: February 2010
• Publisher: Random House Canada
• Length: 320 Pages
• Weight: 1.08 lbs.

Customer Reviews

Perfect book for those wanting to start a new business

I recently decided to start an online business, but so overwhelmed by everything from having my friends tell me I was wasting my time to having to learn how to set up an online shopping cart. I had read an interview with the authors of this book and felt what they had to say was exactly what I needed to help me move forward. This book, I can honestly say, helped me more than any other resource. It wasn't so much about completing a bunch of tasks as it is about changing the way I approach things--to let go of the way that has been branded in my brain for years and to open up to taking small steps to bigger change. After reading this book, I feel free. I feel like I can not only move my business idea forward, but that I can do it on my own turns and find a create way around any obstacles that come up. Thank you for writing this book.

Grabs you from the 2nd page

This book is great follow-on to Made-to-Stick. If you're like me, you have too much to read and not enough time. This book is definitely worth the time. It had me hooked after I had read only a few pages. After reading just the first chapters you will already have new ideas on how to identify & overcome barriers to change, both in your personal and professional life. Some of the ideas I couldn't wait to use with my kids. As Heath & Heath offer positive approaches to instituting change, there is no downside to experimenting with their ideas. For example, if your child is getting good grades in every subject but one, you tend to focus on the one, rather than trying to figure out why he/she excels in the others. I'm looking forward to using the ideas at work at well. The company I work for is ungoing a merger and there is much need to trigger change. Another strength of the book is that it follows the Made-to-stick approach, i.e., you'll remember most of what you read. Once I started the book, I used examples from it in daily conversations with many many colleagues. You'll find reading it a valuable investment of time that pays many dividends.