Swissair

by Charles Woodley

For over seventy years the name Swissair stood for all things Swiss on the airways. The 'flying arrow' emblem of Switzerland's national airline represented a company with deep financial reserves, enabling it to invest in the latest jets and the most modern technology. Yet from the 1970s onwards world events brought about a dramatic reversal in its fortunes. A new strategy of growth through investment in many other airlines misfired when these carriers...

• Format: Paperback
• Language: English
• ISBN: 1398113212
• ISBN13: 9781398113213
• Release Date: September 2023
• Publisher: Amberley Publishing
• Length: 96 Pages