Swift Viewing: The Popular Life of Subliminal Influence

by Charles R. Acland

Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated, feared, and ridiculed. In Swift Viewing , Charles R. Acland reveals the secret story of subliminal influence, showing how an obscure concept from experimental psychology became a mainstream belief about our vulnerability to manipulation in an age of media clutter. He chronicles the enduring popularity of the dubious claims about subliminal...

• Format: Paperback
• Language: English
• ISBN: 0822349191
• ISBN13: 9780822349198
• Release Date: January 2012
• Publisher: Duke University Press
• Length: 328 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"