Sustainable Marketing: Managerial - Ecological Issues

by Donald A. Fuller

Book Overview

Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running...

• Format: Paperback
• Language: English
• ISBN: 0761912193
• ISBN13: 9780761912194
• Release Date: February 1999
• Publisher: Sage Publications, Inc
• Length: 407 Pages
• Weight: 1.36 lbs.
• Dimensions: 1.0" x 6.0" x 9.1"