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Hardcover Sustainable Marketing: A Holistic Approach Book

ISBN: 1526494647

ISBN13: 9781526494641

Sustainable Marketing: A Holistic Approach

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

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Format: Hardcover

Condition: New

$263.24
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