Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives

by Rajagopal

Book Overview

Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater...

• Format: Hardcover
• Language: English
• ISBN: 3030516806
• ISBN13: 9783030516802
• Release Date: October 2020
• Publisher: Palgrave MacMillan
• Length: 256 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 5.8" x 8.3"