Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership

by David L. Rainey and Rainey David L.

Book Overview

In a turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalisation of the world's economies, the intensification of competition, and quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This...

• Format: Paperback
• Language: English
• ISBN: 052114843X
• ISBN13: 9780521148436
• Release Date: May 2010
• Publisher: Cambridge University Press
• Length: 764 Pages
• Weight: 2.63 lbs.
• Dimensions: 1.5" x 6.7" x 9.6"