Surviving the Digital Jungle: What Every Executive Needs to Know About eCommerce and eBusiness (Revised)

By Jack Shaw and Jack Shaw

Jack Shaw has brought his message - packed with specifics, yet straightforward enough to appeal to those new to the concepts - to enthusiastic audiences in over a thousand organizations around the world. In this, his newest book, Surviving the Digital Jungle, Jack addresses one of the most critical issues facing business today.In Surviving the Digital Jungle you'll learn about: -- The Marketplace impact of eBusiness-- The current and emerging technologies of eBusiness-- Examples of companies successfully utilizing those technologies-- The steps to take for Digital Business TransformationA graduate of Yale with an MBA from the Kellogg School at Northwestern University, Jack has worked on the cutting edge of business technology for over a quarter century. He is now recognized worldwide as a leading expert on the Internet, eCommerce and eBusiness.Jack's clients include IBM, Coca-Cola, Exrox, Textron, Motorola, Pennzoil, GE Information Services, Quaker Oats, The U.S. Dept. of Association and many others.Written for the non-technical businessperson, Surviving the Digital Jungle can be read in about 90 minutes: the length of a typical airplane flight.

• Format: Paperback
• Language: English
• ISBN: 0966489039
• ISBN13: 9780966489033
• Release Date: August 1999
• Publisher: Electronic Commerce Strategies
• Length: 109 Pages
• Weight: 0.39 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"

Customer Reviews

Excellent tool for ecommerce beginners

For those of us who know nothing about ecommerce but know we need to learn, this is just the book to read first. It's in plain english - no technical jargon.

Good basic overview of e-commerce

I read the other reviews and it seems to me that the techies find the book too basic and the non-technical execs find it very helpful. I'm in the latter group, so I found it the best thing I've read on just what e-commerce really is and how companies are actually using the technology. It was right on my level which I consider to be intermediate.

This Book is Just what the eDoctor Ordered

I am no "techie" and needed to become aware of all that ecommerce has to offer this day and age. As ecommerce becomes more and more a part of our every day life (we are not a paper less society yet), I found it necessary for my own personal satisfaction, not to mention my career, to get up to speed on what all of this ecommerce and .com talk really meant. I received Jack Shaw's book and within a few hours after reading it, I felt confident that I could attend a company meeting and not only be aware of and discuss ecommerce issues but also, lend new insight into initiatives that even the computer heads may not have come up with. This was very good, succinct yet comprehensive reading. If you need to learn about ecommerce, then read this book.

What a great introduction to e-commerce!

I'd recommend this book to anyone who wants to learn more about the whole e-commerce revolution. It was easy to read and covered all the topics in easily understandable language, no techie talk. I was able to read it in one plane flight as the author promised! I particularly liked the author's ability to give concise descriptions of the e-commerce technologies now being used, along with excellent examples of how leading edge companies are using them to excel.

This book should be required reading for every executive.

This small book clarified the entire complicated concept of e-commerce and e-business for me! I really am amazed at how it has changed the way I look at the fundamentals of my own business. I highly recommend the book. Jack Shaw knows his subject matter and puts it in non-technical language that is easy to understand.