Surviving in the Newspaper Business: Newspaper Management in Turbulent Times

by Jim Willis

Book Overview

Willis' almost total textbook analysis of today's newspaper makes Surviving in the Newspaper Business precisely what it claims to be: A how-to guide to newspaper management in the 1980s and beyond . . . a set of unified principles for successful management.' It explains the supervision and organization of each department and stresses the importance of keeping the paper responsive to the needs of its readers, advertisers and, somewhat surprisingly,...

• Format: Paperback
• Language: English
• ISBN: 0275928632
• ISBN13: 9780275928636
• Release Date: July 1988
• Publisher: Praeger
• Length: 230 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"