Survival Math for Marketers

by Peter C. Weiglin

Book Overview

Survival Math for Marketers

is a simple and fun solution to the age-old problem of a lack of mathematical knowledge among marketing professionals. Many are former English, psychology, or science graduates who have become responsible for advertising, promotion, and sales in their organizations. Without a solid grounding in accounting, finance, mathematics, or economics, they often find themselves frustrated and confused by this unfamiliar...

• Format: Paperback
• Language: English
• ISBN: 0761916326
• ISBN13: 9780761916321
• Release Date: July 2002
• Publisher: Sage Publications, Inc
• Length: 144 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.3" x 6.3" x 9.0"