Survey Says...: The Professionals' Guide to Great Surveys

by Pat Lynch

Is gaining accurate and useful insight into your customers, employees, or other audiences important to you? If so, surveys can be a very effective way of gathering actionable information - PROVIDED they are developed and administered correctly. Too often, however, people are dismayed to discover that their survey results yield little or no useful data. In addition to wasting precious resources, everyone ends up frustrated, including the survey participants...

• Format: Paperback
• Language: English
• ISBN: 0982732430
• ISBN13: 9780982732434
• Release Date: March 2013
• Publisher: Business Alignment Strategies, Incorporated
• Length: 62 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"