Student Study Guide

by Philip Kotler and Phyllis Fein

Book Overview

A one-of-a-kind companion for students. Includes detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements. This guide serves as a great review tool in preparing for exams.

• Format: Paperback
• Language: English
• ISBN: 0131268767
• ISBN13: 9780131268760
• Release Date: January 2005
• Publisher: Prentice Hall
• Length: 376 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.7" x 8.6" x 10.8"