Superior Customer Value: Strategies for Winning and Retaining Customers [With DVD]

by Art Weinstein

Book Overview

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers -- this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers' desires. And, consequently, customer experiences often fall far short of expectations.

Written...

• Format: Hardcover
• Language: English
• ISBN: 1439861285
• ISBN13: 9781439861288
• Release Date: February 2012
• Publisher: CRC Press
• Length: 320 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.0" x 6.1" x 9.3"