Supercorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good

by Rosabeth Moss Kanter

Book Overview

Rosabeth Moss Kanter on the answer to the global crisis of business and American-style capitalism. Out of the ashes of conventional business models arises a set of companies using their power not only... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0307382354
• ISBN13: 9780307382351
• Release Date: August 2009
• Publisher: Crown Business
• Length: 336 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.2" x 6.4" x 9.4"

Customer Reviews

A Vanguard in Corporate Thought Leadership

Rosabeth Moss Kanter has added an extremely important book to her long list of thought-leading business works. Supercorp makes a most convincing argument that in the new business era we are entering firms seeking the traditional business goals of growth and profitability will have to include other value-creating goals aimed at satisfying a much broader set of stakeholders if they expect to be successful. Such has been the experience of vanguard firms that Professor Kanter describes and analyzes most effectively in this new book and such will be required of the rest of the business world in the future. The book not only gives solid documentary support for this thesis, but also provides insightful and practical prescriptions for how to pursue these new goals successfully. A key premise of the book's thesis is that by including "higher values and principles" in the firm's mission statement and broadening that mission to include goals other than market dominance or shareholder value strategies will focus on more secure and longer-term objectives, within which the more traditional goals will be ensured. Thus, for example, IBM, one of the vanguard companies referred to throughout the book, lists among its "overarching values" dedication to every client's success, innovation that matters for the company and the world, and trust and personal responsibility in all relationships. These core values have translated into highly successful strategic initiatives that have not only led to IBM'S outstanding financial performance, but have yielded a range of additional strategic payoffs such as competitive differentiation and attracting and motivating highly talented staff. The book is very readable and should be of interest to a wide audience, including not only business executives, but anyone interested in the dynamic interplay of economic and social forces in today's world. If businesses in a free market economy seek to create and capture value should they only focus on profit? Cannot value be thought of in broader terms, including returns not just to investors of capital, but to the larger society that buys their outputs, supports their operations, works in their organizations, allows them to inhabit their communities, etc? In fact, anyone interested in shaping or sharpening their opinions about the role and responsibility of businesses in our society should read this book. As a business school professor I have the opportunity to gain insight into what the next generation of business leaders is thinking. A noteworthy trend I see is the growing awareness and belief that business institutions have responsibilities to society that go beyond shareholder value. Although I am an American and retired management consultant, I now teach business strategy in China to top-tier MBA students of that country. They, too, believe Chinese companies must focus on higher values and principles and they are fascinated with the thoughtful insights presented in the case

The Innovative Cohesion of Social Purpose and Culture Building for Global Companies

"And sow fields and plant vineyards, That they may yield a fruitful harvest." -- Psalm 107:37 No one explores and describes management culture, practices, and attitudes better than Professor Rosabeth Moss Kanter. She often captures subtle insights that are invisible even to those who employ successful methods. SuperCorp is one of her very best books of this type, capturing the emerging trends of global companies that do well to attract and retain talent, acquire and build on other enterprises, innovate, and inspire people to do their best. The book builds on hundreds of interviews over three years in fifteen companies. The detailed stories of how each company (the book emphasizes Banco Real, Cemex, IBM, Omron, Procter & Gamble, Publicis Groupe, and Shinhan Financial Group with occasional insights into a few other companies, two of which were acquired by the focus companies) bring the observations to life. This is a particularly good time to study emerging and successful global leaders. The leaders who seek to build stronger multinational ties are stretched particularly thin right now, and new Web-based technologies suggest new ways to integrate globally. As Professor Kanter observes, the current best practices are a transitional model . . . but one worth understanding. The book focuses first on the organizational glue that social purposes and public values bring to large organizations that are spread thin around the globe. The stories are compelling, but my impression is that this perspective isn't terribly new. I remember hearing similar stories built around disasters (hurricanes, earthquakes, floods, fire, and so forth) dating back into the 1950s connected to the largest American companies. In every decade since then, I have run into new stories of this type. I suspect that good neighborliness has long been a value in many well-run companies, but wasn't always highly visible unless you were looking for it. I found the book's description of methods involved in encouraging the internal spread of best practices within the organization, the ways that acquisitions are integrated, and ways of developing bottom of the pyramid businesses to be more novel and interesting. Most of these practices I have only seen since about the 1980s, and they are not as frequently employed. A major theme of this book is creating agile companies that rapidly achieve successful business model innovations. I agree that building a culture that provides a psychological incentive to do so is a good idea. Setting good examples in business model innovation and encouraging skill development are also important, but those aspects were not emphasized as much in these case histories. That was a missed opportunity. IBM and Procter & Gamble, for example, have done a great deal to make continuing business model innovation successful at many different organizational levels and in many different activities, much of which was not described in the book. It would be good to up

Corporate Blueprint for Success

I haven't been this enthusiastic about a "business book" since reading Paul Herr's Primal Management: Unraveling the Secrets of Human Nature to Drive High Performance several months ago. This time, Dr Rosabeth Moss Kanter took several years, travelled the world conducting hundreds of interviews, and came up with what is essentially a blueprint for any corporation to use to become a "Super Corp". Even Kryptonite won't stop this corporate powerhouse. What makes Kanter's book so compelling is the emphasis she places on social responsibility; the "vanguard companies" realize that taking care of people (employees, customers & the general public) goes a long way towards taking care of the bottom line. Also, like Paul Herr suggests, it's time to turn the typical hierarchial organization upside down, to create a more responsive and innovative workplace. This tends to improve communication within the organization, while creating a more positive environment for all the employees. The inevitable result: A highly engaged group of employees, with high morale & high productivity. As we all know, the vast majority of corporate America has not been successful in achieving that sort of environment for quite some time; hence, poor productivity & lousy profitability. Help is on the way. This book (hopefully) is destined to be widely read, even by the pompous CEOs in corporate America. The case studies of the successful corporations, like IBM & Proctor & Gamble are very real; the blueprints for success are tangible and not difficult to follow. The opportunities for struggling companies to turn things around are attainable, as long as the leadership is willing to accept positive change. Let's hope they're listening this time around.

A brilliant analysis of companies at the forefront of social purpose and profitable enterprise

In recent years, Rosabeth Moss Kanter has written several books in which she focuses on individuals as well as groups that consistently produce peak performances. She understands and appreciates how difficult it is to become #1 in the given competitive marketplace and how even more difficult it is to maintain that ranking. As Tom Peters and Robert Waterman as well as Jim Collins and others have noted, that is true of major corporations and it is also true of athletic teams. In Confidence, Kanter correctly praises women's varsity basketball coach Pat Summit at the University of Tennessee. Since 1974, her teams have won eight national championships and twice won consecutive championships (1996-1998 and 2007-2008) but Tennessee is one of very few that have ever done so. Eight of the last ten NFL Super Bowl champions failed to make the playoffs the following year and only two teams during the same period won consecutive titles, the Denver Broncos and the New England Patriots. Thirty-eight of 43 other winners couldn't repeat. My point is, that becoming a "SuperCorp" (however defined), especially in the current economy, is an admirable achievement but does not necessarily ensure a permanent position. That is why Reggie Jones selected Jack Welch to succeed him as CEO and then told him to "blow up" GE. That is why Toyota continues to generate so many suggestions to improve its incomparable production system and incorporated more than two million of them last year. That is why not once or twice but at least three times thus far, Tiger Woods has made radical changes in his swing (i.e. grip, stance, take-away, and/or follow-through) because he competes only against himself, no one else, and realized that improvements were needed. I suspect that, not having won a major this year, he continues to make additional refinements. I have read and reviewed all of Rosabeth Moss Kanter's previously published books and consider this one to be her most informative, hence most valuable thus far. In it, she focuses on a number of "vanguard" companies and explains how each literally leads the way in terms of demonstrating how" vanguard companies create innovation, profits, growth, and social bond. The "supercorps"include Banco Real, CEMEX, IBM, ICICI Bank, Omron, Procter & Gamble, Publicis Groupe, and Shirshan Bank. All of them have been literally "in the forefront of an action, an example of change to come" in terms of both social purpose and profitable enterprise, not either/or. To a much greater extent than ever before, Kanter provides within her lively narrative reader-friendly check lists that facilitate, indeed expedite frequent review of key points later. For example: Four general forces to which vanguard companies respond (Pages 46-47) Six advantages created with strategic use of values and principles (58-60) Five advantages when social purpose is at the forefront (111-113) Nine tenets of innovation initiatives that make a difference (211-212) Seven guide

Vital read

This is an exceptionally valuable and vital business read. It ties together many heretofore unconnected concepts in useful and usable ways. It makes sense of the past five years and points to a path for the next five.