Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth

by Eddie Yoon

Book Overview

Not your average consumer.

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers--they're superconsumers.

Although small in number, superconsumers can have an outsized...

• Format: Hardcover
• Language: English
• ISBN: 1633692078
• ISBN13: 9781633692077
• Release Date: December 2016
• Publisher: Harvard Business Review Press
• Length: 240 Pages
• Weight: 0.83 lbs.
• Dimensions: 1.1" x 5.5" x 8.4"