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Paperback Supercharging the Customer Experience: How Organizational Alignment Drives Performance Book

ISBN: 1915951283

ISBN13: 9781915951281

Supercharging the Customer Experience: How Organizational Alignment Drives Performance

In nearly all sectors-especially those that are service related-anew business agenda is emerging that is changing the landscape of customer experience and making traditional approaches no longer relevant. Customers are increasingly making choices based on emotion rather than rationale, and their thoughts and feelings can be shared to millions, instantly, in our super-connected world. Furthermore, brands are no longer owned by organizations, but...

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Format: Paperback

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