Sun Tzu The Art of War for Business Strategies: The way to Enterprise Survival

By Lin You-Tyan and Jeff Cherng

Chinese has a pet phrase "Market is as the battlefield." whenever there is competition, there are winner or loser. The winner will pay attention to strategy and leadership.The strategy on the battlefield is called " warfare method". The most famous warfare method in ancient Chinese is "Sun Tzu The Art of War". Nowadays "Sun Tzu The Art of War" is not only a famous book in Chinese country from ancient times, but also famous all world, especially in business has become a strategy and leadership guide book."Sun Tzu The Art of War" as the Bible of business strategy, Japanese began to apply "Sun Tzu The Art of War" to the enterprise management from The 1960s, the most famous man is Konosuke Matsushita, been regarded as "The God of business". He was not only familiar with "Sun Tzu The Art of War", and attribute all his success to the book, but also requires all subordinates to read the book.Japanese is the first country to carried out "Sun Tzu The Art of War" in business, then spread to the West. Now many Western business leaders have read the book; CEO. Com listed 24 books leaders must read, "Sun Tzu The Art of War" is on the list.Sun Tzu said " Warfare is based on deception." (Chapter 1), and " The army maneuvers is established on deception." (Chapter 7), are equivalent to the concepts of differentiation strategy and Disruptive innovation; besides, "'Generalship' signifies the virtues of wisdom, sincerity, benevolence, courage and strictness." (Chapter 1) is equivalent to the human management and discipline management.However, just learn by heart with "Sun Tzu The Art of War" is not enough, the application of the book needs understanding, judgment and exercise. You should practice the thought in accordance with the time and the place. Sun Tzu said in Chapter 6 "An army does not have constant formation, just as water retains no constant shape. " Those who can adapt his tactics to win victory are called marvelous. Wish you reach the peak of victory.

• Format: Paperback
• Language: English
• ISBN: 1522068600
• ISBN13: 9781522068600
• Release Date: August 2017
• Publisher: Independently published
• Length: 127 Pages
• Weight: 0.50 lbs.
• Dimensions: 9.0" x 0.3" x 6.0"