Sun Tzu Strategies for Selling: How to Use the Art of War to Build Lifelong Customer Relationships: How to Use the Art of War to Build Lifelong Custom

by Steven W. Michaelson and Gerald A. Michaelson

Book Overview

Winning sales tactics from the greatest strategist of all time

Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically...

• Format: Paperback
• Language: English
• ISBN: 0071427309
• ISBN13: 9780071427302
• Release Date: November 2003
• Publisher: McGraw-Hill Companies
• Length: 230 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.0" x 9.1"

Customer Reviews

You Must Try Out This Concept

I read about Gerald Michaelson's Sun Tzu in the review section of a local daily and I promptly ordered a copy. Reading it was a rich experience and the unique ways in which Gerald Michaelson has combined ideas from the West (which concentrates on the big battle as the way to win) and the East (which aims to win without fighting) is just brilliant. I went a step ahead and took the book to a company meeting and read aloud a few excerpts, which I felt would be useful for my team. It was an interesting experience for all. The simplicity and various ways with which the concepts and wisdom of East and West can be combined to help you in achieving success, have been explained in a marvelous way. In fact, I have already used some of the sales tactics mentioned in the book. I give 5 stars to Gerald Michaelson's Sun Tzu Strategies for Selling and recommend it as `A Must Read' for anyone involved with Selling.

Sun Tzu: Strategies for Selling

Another delicious offerring from Gerald Michaelson. The East and the West has its own unique strenghs. In This book, Mr Michaelson integrates the eastern and western wisdom into a synergistic strategic and tactical endeavours. In this fantastic book the twain have met. Drawing on examples from today , and based on lessons from the past, this book belongs to every serious selling professionals. Read this book and you are closer to Tao: the effortless way, winning without fighting.