Summary: What Customers Really Want: Review and Analysis of McKain's Book

by BusinessNews Publishing

The must-read summary of Scott McKain's book: "What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave".

This complete summary of the ideas from Scott McKain's book "What Customers Really Want" shows that there is a fundamental disconnection between what customers really want and what businesses currently offer. Customers want a personal connection with the people and the organisations...

• Format: Paperback
• Language: English
• ISBN: 2511041626
• ISBN13: 9782511041628
• Release Date: September 2016
• Publisher: Business Book Summaries
• Length: 44 Pages
• Weight: 0.12 lbs.
• Dimensions: 0.1" x 5.1" x 7.8"