Summary: Trading Up: Review and Analysis of Silverstein and Fiske's Book

by BusinessNews Publishing

The must-read summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them".

This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to "trade up" in some areas - to pay a premium price for products...

• Format: Paperback
• Language: English
• ISBN: 2511047993
• ISBN13: 9782511047996
• Release Date: September 2016
• Publisher: Business Book Summaries
• Length: 44 Pages
• Weight: 0.12 lbs.
• Dimensions: 0.1" x 5.1" x 7.8"