Summary: The Fall of Advertising and the Rise of PR: Review and Analysis of the Ries' Book

by BusinessNews Publishing

The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR".

This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks and PlayStation have invested in public relations. In their book, the authors explain the key...

• Format: Paperback
• Language: English
• ISBN: 2511041545
• ISBN13: 9782511041543
• Release Date: September 2016
• Publisher: Business Book Summaries
• Length: 42 Pages
• Weight: 0.11 lbs.
• Dimensions: 0.1" x 5.1" x 7.8"