Summary: Repositioning: Review and Analysis of Trout and Rivkin's Book

by BusinessNews Publishing

The must-read summary of Jack Trout and Steve Rivkin's book: "Repositioning: Marketing in an Era of Competition, Change and Crisis".

This complete summary of the ideas from Jack Trout and Steve Rivkin's book "Repositioning" shows how positioning is all about how you differentiate yourself in the mind of prospective customers - the process of creating mental links so whenever people think about your product category or line of business,...

• Format: Paperback
• Language: English
• ISBN: 2511048043
• ISBN13: 9782511048047
• Release Date: September 2016
• Publisher: Business Book Summaries
• Length: 46 Pages
• Weight: 0.12 lbs.
• Dimensions: 0.1" x 5.1" x 7.8"