Summary of This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

By Dennis Braun

What's the first word you think of when you hear the term "marketing?" If you're like most people, it's probably "advertising." The two activities have been so closely associated with each other for so long that they've almost become synonymous.But in today's world, advertising is increasingly becoming a dead end for many companies - or at least just a side road on the path to success. Now more than ever, we need a much broader, deeper conception of marketing, one that goes far beyond mere advertising and takes a more philosophical approach to the subject.Disclaimer: This is a CONCISE VERSION of This Is Marketing: You Can't Be Seen until You Learn to See by Seth Godin. It summarizes the book in detail, to help people understand and implement the original work by Seth Godin. This book is not meant to replace the original book but to serve as a companion to it.

• Format: Paperback
• Language: English
• ISBN: 1790308879
• ISBN13: 9781790308873
• Release Date: November 2018
• Publisher: Independently Published
• Length: 26 Pages
• Weight: 0.12 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"