Shoe Dog: A Memoir by the Creator of Nike by Phil Knight - Book Summary It is said that a journey begins with a single step. To get the full message of this book Phil Knight takes you through his life's journey, from the time he was a young man, full of ambition of being successful or at least not being a failure to his adoption of a crazy idea he had while in Stanford.. Then his travels all over the world the lessons he learnt the mistakes he made...