Summary: Contagious: Review and Analysis of Berger's Book

by BusinessNews Publishing

The must-read summary of Jonah Berger's book: "Contagious: Why Things Catch On".

This complete summary of the ideas from Jonah Berger's book "Contagious: Why Things Catch On" reveals the six key principles that make a product or an idea contagious. As well as sharing stories of real-life companies from his extensive research, the author provides a set of specialised techniques that you can use to spread information and get your message...

• Format: Paperback
• Language: English
• ISBN: 2511041669
• ISBN13: 9782511041666
• Release Date: September 2016
• Publisher: Business Book Summaries
• Length: 44 Pages
• Weight: 0.12 lbs.
• Dimensions: 0.1" x 5.1" x 7.8"