Successful Global Account Management

by Nick Speare and Kevin Wilson

While the concept of Global Account Management (GAM) is not new, there are numerous differences, both subtle and overt, between it and the conventional management of overseas accounts. So what are the differences? How should we define GAM? And how can companies ensure that their global accounts are managed successfully?
These are just some of the many key issues addressed in Successful Global Account Management. Drawing on the...

• Format: Hardcover
• Language: English
• ISBN: 0749436042
• ISBN13: 9780749436049
• Release Date: November 2001
• Publisher: Kogan Page
• Length: 264 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.0" x 6.3" x 9.5"